Google Analytics Exam Questions and Answers

1. Which of the following reports allows you to identify the terms visitors use to conduct searches within your site?
2. If a paid keyword has an Assisted/Last Click or Direct Conversions value of .5, which of the following is true?
3. Which of the following would you use to send data from a website to Google Analytics?
4. Which of the following are possible uses of views within a single Google Analytics account?
5. Which of the following questions can be answered using the goal flow report?
6. You want to know whether button X is clicked more often than button Y. Which of the following would be most useful?
7. Which of the following are possible uses of filters?
8. Which of the following would you use to show two date ranges on the same graph?
9. Google Analytics can recognize returning users
10. Which of the following AdWords reports would you use to investigate when you should modify your bidding during certain hours of the day to optimize conversions?
11. You want a second view of your data where you only see traffic to a specific subdirectory. What is the best way to set this up?
12. Which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?
13. Which of the following are advantages of implementing Google Tag Manager?
14. You want to see conversion rates for Windows visits coming from London. Which of the following dimensions would you need to select?
15. It’s important to have a clear measurement strategy to guide your implementation strategy and your data analysis. Which of the following business objectives would be most relevant for content publishers?
16. Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)?
17. Your ecommerce site sells colorful wrist watches that visitors can customize using a tool online. Which of the following represent a micro conversion for your site?
18. Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?
19. You want to be notified whenever weekly revenue for your “spring sale” campaign increases or decreases by 10%. Which of the following would be most useful?
20. Which are the four main parts of the Google Analytics platform?
21. You can combine a metric X with a dimension Y in Google Analytics                
22. When do the Google Analytics Terms of Service permit sending personally identifying information (PII) to Google?
23. Which of the following technologies on your site influence how you implement Analytics?
24. Which of the following could be measured by defining a goal in Google Analytics?
25. Which of the following Channels is part of the Default Channel Grouping?
26. Which of the following is not a default Medium in Google Analytics?
27. publish articles by many different authors on your site. You want to create a report that shows the total number of pageviews for each author. Which of the following features will allow you to add author information to Google Analytics? 
28. Which campaign tracking variables are required in order to ensure accurate data shows for your campaigns in the “All Traffic” report?
29. Which of the following is a session level interaction? 
30. Which of the following techniques would you use to exclude rows with fewer than 10 visits from a report table? 
31. Which of the following would be most useful in measuring how many days passed between the first visit to a site and the eventual conversion?
32. A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?
33. Which of the following would help you to determine the conversion value of a paid keyword?   
34. Which of the following would be valid segments to consider using to analyze traffic patterns in your data? 
35. What is the hierarchy of the Google Analytics data model?
36. What is the first step of analytics planning?
37. Which of the following would you use to send data from a web connected point-of-sale system to Google Analytics?
38. Which of the following metrics shows the number of times your ads were displayed?
39. Which of the following would prevent URL destination goal conversions from being recorded?
40. Which of the following would you use to set up a custom alert?
41. Which of the following would be most useful for optimizing landing pages?
42. Which of the following are measures of traffic volume?
43. In which of the following circumstances would you want to increase the default session timeout length in Google Analytics?
44. Which of the following would most quickly allow you to determine whether the Google Analytics code snippet is working on a specific website page?
45. True or False: When you share a link to a custom report, you share the data in the report.
46. Which of the following is a valid tagged custom campaign?
47. Which of the following metrics would most strongly suggest a poorly performing landing page?
48. Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?
49. Specifying a goal value allows Google Analytics to calculate ______ .
50. Which of the following are dimensions?
51. True or False: The order in which filters appear in your view settings matters.
52. You want to see the percentage of sessions in which a specific button was clicked. Which of the following would be most useful?
53. What is the purpose of the URL builder?
54. want to evaluate the landing pages you are using for AdWords ads. Which of the following dimensions would be most useful?
55. Which of the following reporting dimensions would be useful to reference if you were rebuilding a website to improve accessibility?
56. Which of the following Behavior metrics shows the number of sessions that included a view of a page?
57. Multi-Channel Funnel reports have no data. What is the most likely reason?
58. Person A and person B each visit your commerce site once. During her visit, person A buys one of your products. Then, before leaving the site, she makes another purchase. Person B buys nothing. What is your ecommerce conversion rate for these two visits?
59. Which two metrics below would be the best KPIs for measuring the performance of an ecommerce business?
60. You need to immediately find out whether people are viewing the new content that you just added today. Which of the following would be most useful?
61. Which of the following is not a standard campaign parameter?
62. Why is it important that you maintain one unfiltered view when using filters with your Analytics account?